| 1. Inspiration | Conceived for the Apple consumer and engineered to complement the beauty of Apple | 5. Organization | Intelligently placed pockets with intuitive ergonomics |
| 2. Exclusivity | Available only at Apple stores and Apple.com | 6. Durability | Premium materials and intricate manufacturing process yield cases with outstanding resilience |
| 3. Protection | Precise Protection System secures the device from all sides while maintaining a sleek design | 7. Value | Flawless integration of protection, beauty, organization, and durability combined with an affordable price results in an exceptional value |
| 4. Beauty | Refined, contemporary lines complement the elegance of Apple technology | 8. Warranty | Limited lifetime warranty ensures worry free usage throughout the life of the case |